Working with James and his team has been a pleasure and, given the results are impressive for the time we've been with ActivelyOutdoors, I can wholeheartedly recommend them.
★★★★★ Google review
Andrew Griffin, Country Manager at Bianchi UK
What is AdSmart and why use ActivelyOutdoors?
AdSmart is Sky’s internet-style ad product that offers brands the chance to target specific audiences during live TV ad breaks. As your media agency, ActivelyOutdoors will help formulate your AdSmart campaign from start to finish alongside Sky's experienced team of professionals - thus, saving you both time and money while ensuring delivery of a world-class ad service.
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How does it work?
Sky will send a library of ads over satellite to the hard disc of a Sky+HD or Sky Q set-top box. Based on the information its customers have provided, relevant ads are inserted into live broadcast streams. Below is a visual guide to how it works.
AdSmart is Sky’s internet-style ad product that offers brands the chance to target specific audiences during live TV ad breaks. As your media agency, ActivelyOutdoors will help formulate your AdSmart campaign from start to finish alongside Sky's experienced team of professionals - thus, saving you both time and money while ensuring delivery of a world-class ad service.
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How does it work?
Sky will send a library of ads over satellite to the hard disc of a Sky+HD or Sky Q set-top box. Based on the information its customers have provided, relevant ads are inserted into live broadcast streams. Below is a visual guide to how it works.
What does it cost?
The media buying cost of running Sky AdSmart campaigns will vary based on your business objectives per month or quarter, but the minimum suggested campaign spend in terms of media buying is £5,000 per month. Logistics such as the making of the ads and any third-party costs must also be taken into account.
The media buying cost of running Sky AdSmart campaigns will vary based on your business objectives per month or quarter, but the minimum suggested campaign spend in terms of media buying is £5,000 per month. Logistics such as the making of the ads and any third-party costs must also be taken into account.