The cycling market was valued at £2.31 billion in 2020, an increase of 45% vs 2019, the BA has revealed in a new impact report.
Building On The Boom: The UK Cycling Market in 2020 and Beyond was produced using data from the BA’s Market Data Service (MDS), powered by Sports Marketing Surveys Inc (SMS).
Other key findings include:
Simon Irons, Bicycle Association MDS director, said: “This report shows in hard data just how far cycling was catapulted to the frontline of the UK’s pandemic response. There was incredible double-digit growth across almost every category."
“But the cycling boom of 2020 is not the story in itself. COVID revealed how essential cycling is in the UK. Our data suggests the UK consumer has rediscovered their love of cycling. The trajectory is set for long-term growth.”
Read the full story in BikeBiz here.
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