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THE DIRT 

Project & industry news

New social media ad campaign to scale-up Country Innovation products to niche outdoors hobbyists goes live

3/26/2018

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ActivelyOutdoors have created and launched the new Country Innovation social media ad campaign aimed at scaling the companies reach and engagement with a HNW specialist audience of outdoor hobbyists, such as birdwatchers, bushcraft enthusiasts, wildlife photographers and people who enjoy wildlife viewing on safari/travel. A

The Spring campaign is part of a long-term plan to scale Country Innovation's market leading products such as their Linnet Jacket - which has been acclaimed by TV's Simon King as one of the best outdoor jackets available to maximise reach and performance across key social platforms with an older demographic such as Facebook and Twitter. Well done to all involved, early results look phenomenal! 🤓 🐾 🦅🦁
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  • Intro
  • Paid Media
    • Premium Digital Ad Service
    • Amazon Advertising Service
    • Sky AdSmart Service
    • Media & Influencer Relations
    • Web Design & Branding
  • Owned Media
    • Birding24/7
    • Wildlife24/7
    • Promotion Campaigns
  • News
  • Careers
    • Content & Social Media Executive
    • Commercial Executive
  • Contact