Almost 15,000 outdoor enthusiasts descended upon the NEC, Birmingham last weekend (19-20 March) for the first ever National Outdoor Expo.

With famous faces including Ben Fogle, James Cracknell, Sir Ranulph Fiennes, Iwan Thomas, Sabrina Pace-Humphreys, Julia Bradbury, Ed Stafford, Mike Dilger and Dwayne Fields and over 100 brands and interactive features for all abilities, it was the ultimate active family day out and ActivelyOutdoors were there as we sponsored the Wildlife Watching Pavilion, which featured leading brands - SWAROVSKI OPTIK, KOWA, RSPB & VIKING OPTICAL.
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Created for runners, campers, wildlife watchers, climbers, walkers, lovers of outdoor cooking, excursions, open water swimming, kayaking and paddleboarding, the event also provided the perfect opportunity to shop all the latest kit, gear, tech and travel at the beginning of the Outdoor season in the UK.

Before the event, Speaker Ben Fogle commented: “The National Outdoor Expo will provide a great opportunity for outdoor enthusiasts to ignite that outdoor fire in their souls and prepare themselves for their next big adventure. I am looking forward to sharing my journey, hopefully inspiring people to think big and step outside of their comfort zone in 2022 and beyond. It is when we come together as a community that we really see what we are capable of and feel inspired by what others have achieved, I too am looking forward to meeting some incredible adventurers and being inspired by their stories.”

nationaloutdoorexpo.com

Great news from AO towers this week, as we announce we are collaborating with the guys at Raccoon Events to help promote the first 'Wildlife Watching Pavilion' at The National Outdoor Expo.

Taking place at the NEC, Birmingham on the 19th & 20th March 2022, this will be the UK’s only mass outdoor retailing event aimed at general and specialist, affluent outdoor enthusiasts. With over 19,000 outdoors enthusiasts already registered to attend (with six months still to go) the event expects a 10,000+ footfall across the two days.
 
Content will focus on Walking, Climbing, Running, Camping, Travel & Excursions, Eating Outdoors and Water!
 
With an increase in people getting outdoors and active, we are pleased to be partnering with the event to raise the profile of outdoor nature interests, namely wildlife watching and birding. Through an aligned partnership, ActivelyOutdoors will help to generate a targeted consumer audience through its established database and The National Outdoor Expo will promote the ‘ActivelyOutdoors Wildlife Watching Pavilion’ (and the brands therein independently) to its broad, outdoor audience (over 100k reach).  Our partnering exhibitors, will benefit from all routes to market.
 
The event vision is to deliver a premium retailing experience alongside engaging content and will take place at the start of the season when enthusiasts are planning for the spring/summer months ahead. With premium brand exhibitors lined up within the pavilion, we know we will be confidently providing consumers with the best kit and equipment to aid their passion for nature, wildlife and the great outdoors!
 
The show already has a superb line up of speakers, including TV's Ben Fogle and some other great features which we know will be sure to draw the crowds. 

For all enquiries on this partnership or to enquire about exhibiting as part of the pavilion, please email support@activelyoutdoors.co.uk

AO can confirm we will be at the Cycle Show 2018 and look forward to meeting old and new friends on the trade day (Thursday 27th). 

If your brand are attending and would like to hear more about our growing reputation in the MarTech space for premium advertising experiences alongside high quality content from publishing partners - please feel free to drop us a line for a meeting slot.

Ciao! 👌 

Last friday (17 August 2018), we saddled the horses (packed the car up, basically) and made the trip to England's smallest historic county of Rutland for Birdfair 2018.

We where there to help our various customers with their marketing strategies and produce more branded content for their respected product blogs and web pages.

A well run and enjoyable show it was too, and along the way we met some great people/staff from leading brands, fellow publishers and tour operators. We even managed to consume one of the largest and best full-english breakfasts known to man at Hungry Birds cafe in Oakham. If you haven't been to either, we would highly recommend!

Until next year Birdfair - adieu.