ActivelyOutdoors' daily in-house media content, which is consumed by affluent wildlife observers and photographers - reached over 150,000 UK screens in July, a new record for the business. 🙌 😲
With events like Birdfair and shows such as Springwatch proving ever popular with UK viewers and people who are active outdoors, the need for digital content to engage with these audiences has grown significantly.
ActivelyOutdoors' core audience of digitally aware consumers aged 45-54 has helped brands such as Kowa, Swarovski Optik and ZEISS reach new customers in a much shorter time frame with time sensitive releases as opposed to traditional media methods.
ActivelyOutdoors set to launch ‘The Wall Of Fame’ Bird & Wildlife Photography Competitions with SWAROVSKI OPTIK
ActivelyOutdoors will launch two new competitions in January 2019. The ‘Wall Of Fame Bird Photography Competition’ and the ‘Wall Of Fame Wildlife Photography Competition’ will be open for entries from 10th January 2019 and will be hosted on Birding247.co.uk and Wildlife247.co.uk respectively.
The innovative bird and wildlife competitions will be sponsored by leading optical instruments manufacturer, SWAROVSKI OPTIK and will be open to all UK residents, aged 18 years and above.
Entrants will submit images featuring birds and wildlife in their natural habitats via social media with the aim of encouraging others to engage with the natural world around them. The winners will receive new binoculars from SWAROVSKI OPTIK and the Wall Of Fame awards 2019.
James Hamilton, Founder of ActivelyOutdoors, said: ‘What a great way for everyone to start 2019! Taking part in a competition that encourages a healthy lifestyle, to walk outside in the fresh-air and to enjoy and observe all that nature has to offer. Photo sharing on popular social media platforms is inspiring young and old to get more active outdoors and to enjoy the natural world around them, that is why we wanted to create something that people of all amateur photographic abilities could partake in. We will be displaying the best images on our websites for all to see - in the Wall of Fame. I must say a BIG thank you to SWAROVSKI OPTIK for tagging along for the ride and providing some tremendous prizes worth nearly £3,000 - wow!’
Peter Antoniou, Country Manager UK & Rep of Ireland, SWAROVSKI OPTIK said: “I am really pleased to announce the sponsorship of the Wall of fame on Birding247.co.uk and Wildlife247.co.uk. This competition I hope will encourage people of all abilities to pick up their camera and be inspired by the wonderful British countryside. We sometimes take for granted the diversity of the wildlife we have in the UK, so I am really looking forward to seeing the variety of the images submitted. I would like to take this opportunity to wish you all the best of luck, but more importantly to encourage you to get out and enjoy the British Countryside.”
Updates and latest work/partner news from the AO media team.