And now for something shiny on the news front... 🏆

​ActivelyOutdoors picked up its first award win of the year this week at the Prestige Awards - which celebrates small and medium-sized enterprises excelling in their market.

James Hamilton our MD commented: "We are happy to win this award and to be appreciated for doing a grand job in our area of specialist media. As a fast-growing, but relatively young business with many goals yet to achieve - this recognition shows we are heading in the right direction."

(Nice to see James' golfers arm tan covered up aswell.) 😉

More info > prestigeawards.co.uk/

​AO x

New research from Volt Bikes has shed more light on peoples travel modes post-pandemic and clearly there will be a big shift from public to personal use – with commuters suggesting that, on average, they are 39% less likely to use public transport than they were before the pandemic, and 30% more likely to use solo transport over the same period.

The biggest transformation towards e-bikes and sustainable personal transport has happened in London, where 44% of respondents said that they were more likely to buy an e-bike for personal transport than they were pre-pandemic. This change in attitudes was mirrored in Northern Ireland, where 25% said they were more likely to buy an e-bike and in Scotland, where one in five expressed an interest in purchasing one.

Other key findings include:

• 41% of respondents said they are less likely to take the train or underground to work
• Men are more likely than women to buy an e-bike post-pandemic, albeit by a fairly small margin (22% and 14% respectively)
• Nearly half of existing e-bike owners (48%) said that they plan to use their e-bike more often post-pandemic

Read the full article in Micro Mobility Biz here.

Cycling UK has released data revealing a variation in active travel spending by local authorities across England, ranging from £34 a year per head to just 20p in some areas, ahead of 143 councils in England holding elections today (Thurs 6 May 2021).

Not every local authority has responsibility for highways, and with that control of active travel spending, but to
date, 59 of those who do have provided full or partial information.

In 2020-21, the average spend across the councils that responded was £7.65 per head, of which £2.58 was from core funding. However, five local authorities (Kingston upon Thames, Salford, Waltham Forest, Stockport and Leicester City) spent or estimated spending more than £20 per head, while three (Redcar and Cleveland, Telford and Wrekin, and Hillingdon) reported figures of less than £1 per head.

Over the whole four-year period, four local authorities (Bradford, Bromley, Coventry and Hillingdon) reported spending none of their core funding on active travel, while only one (Sutton) said it had not received any grants.

Duncan Dollimore, Cycling UK’s head of campaigns, said: “What these figures show is that while some councils are doing a good job of investing in active travel schemes, both from their own funds and through seeking grants, other parts of the country risk being left behind. We need more equality in active travel, which is why our local election manifesto asks every local authority in England to move up the gears and invest more in cycling and walking.”

Read the full story in BikeBiz here.

The cycling market was valued at £2.31 billion in 2020, an increase of 45% vs 2019, the BA has revealed in a new impact report.

Building On The Boom: The UK Cycling Market in 2020 and Beyond was produced using data from the BA’s Market Data Service (MDS), powered by Sports Marketing Surveys Inc (SMS).
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Other key findings include:

• E-bike sales share to nearly triple by 2023
• Major online shift in cycling sales, from 60:40 to 40:60 (retail:online) over last 12 months
• Double digit growth maintained across all main cycling categories in 2020 and into early 2021
• Rising participation in cycling among adults and children
• A huge increase in indoor cycling, turbo trainers and home exercise bikes

Simon Irons, Bicycle Association MDS director, said: “This report shows in hard data just how far cycling was catapulted to the frontline of the UK’s pandemic response. There was incredible double-digit growth across almost every category."

“But the cycling boom of 2020 is not the story in itself. COVID revealed how essential cycling is in the UK. Our data suggests the UK consumer has rediscovered their love of cycling. The trajectory is set for long-term growth.”

Read the full story in BikeBiz here.

A glimpse into the future or air, land and water travel is here. 

Zero-emissions passenger vehicles that use an engine, motor, process, or other energy source, that emits no waste products that pollute the environment or disrupt the climate will lead the human race into a greener future by 2035.

Our cycle clients have already seen a huge uptick in e-bikes sales in 2021 and this shows no signs of slowing anytime soon. Check out the video from WEF below.

A new study by RunRepeat has revealed the impact of Covid-19 on the fitness industry. The study surveyed 4,538 active adults from 122 countries. The respondents shared how they were staying fit in 2021, compared with the start of 2020, before the pandemic.

The study, which asked active adults their preferred way to stay fit, unsurprisingly, reported a boom in outdoor exercise, with 59.1 per cent of those surveyed saying activities such as running, hiking, walking and cycling are the best way to achieve their fitness goals.
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As repeated restrictions have been in place for a long time, the gym industry has been badly hit by the pandemic, with lockdowns forcing the closure of facilities all over the world. A fifth of active adults said the gym was their primary way of staying fit at the beginning of 2020.

Well... 2021 has started with a bang at AO Towers.

Amongst several new client services coming online in January, we're happy to be recommending and working alongside Sky TV's AdSmart platform as we give our SME clients a big push into a sphere previously unattainable for several reasons, namely - financial and logistical.

For those that do not know, AdSmart is Sky’s internet-style ad product that offers brands the chance to target specific audiences during live TV ad breaks.

The platform has been building up a head of steam recently and is now a tremendous opportunity for brands to reach potential customers during times where TV consumption is at the peak of its powers.

Stay tuned for more news on some of our other service launches later this month.

AO x

Amazing to think that during some of the toughest times we as a human race have experienced since WW2, some industries have been absolutely booming. Cycling continues to grow and grow around the World and that is great news for jobs and the environment heading into 2021.

​Australian bike shops are struggling to keep up with the boom in sales since coronavirus restrictions came into force last month reports the Guardian.

“We’re the new toilet paper and everyone wants a piece,” Grant Kaplan, manager of Giant Sydney, a bike store in Sydney’s CBD, tells Guardian Australia.

“We can’t keep up with sales. Literally the phone is ringing nonstop,” he laughs, as another call came through in the background.

The store has had to stop servicing bikes – typically a major source of revenue – because its mechanics are overrun with putting together customers’ new purchases.

Marshall, who has worked in bike sales for the last four years, told Guardian Australia he would expect to see $10,000 in sales on a Saturday, but for the past two weekends “have done $40,000 each Saturday, with similar sorts of levels during the week as well”.

South Melbourne’s bikeNOW is seeing similar figures. Co-manager Nathan Ziino says they sold between 40 and 45 bikes last weekend, many of which are entry-level models costing $700 to $1,200.
 
Nathan Ziino of bikeNOW typically sells $4,000-$15,000 bikes to high-end clientele. But Ziino says most of the shop’s recent customers have been families wanting to stay active while social distancing.

“Families are sick of walking everywhere as their form of exercise. The kids are home from school or being home-schooled. If you go to a football oval and there are lots of people already there, you can’t go on [due to social distancing measures],” he says.
“But on your bike you are exercising and practicing social distancing.”

For others, coronavirus restrictions have finally given them the time to take up a new hobby.

“They talk as though they have been thinking about it, and now the ideal scenario has come up: they have the time of their hands, gyms are shut, pools are shut, so why not get a bike?”

Ziino predicts they will see a second rush of customers once social distancing measures are eased, consisting of those who have to start commuting to work again but don’t want to risk catching public transport.

AO x

Ch-ch-ch-ch-changes as one our our idols David Bowie famously once sang here at ​ActivelyOutdoors as we head out the door of what has been a successful 2019.

As we head and into 2020 with energy and swagger it is nice to be able to release our new logo with iconic mark as we plan some expansion into new areas. Tell us what you think in the comments below...

AO x

ActivelyOutdoors client Bianchi UK has launched a brand new magazine for 2020 - and it's a beauty!

Packed full of interesting cycling stories from around the globe, amazing photographs, detailed overview of the Bianchi bike range and you'll be able to go closer than your riding buddy to a big race win with an exclusive behind-the-scenes look inside the Grand Tour winning Jumbo-Visma team! 

The new coffee-table magazine is available in all official Bianchi UK dealers from October - be sure to head in to your local dealership for a copy.

AO x

ActivelyOutdoors' daily in-house media content, which is consumed by affluent wildlife observers and photographers - reached over 150,000 UK screens in July, a new record for the business. 🙌 😲

With events like Birdfair and shows such as Springwatch proving ever popular with UK viewers and people who are active outdoors, the need for digital content to engage with these audiences has grown significantly.

ActivelyOutdoors' core audience of digitally aware consumers aged 45-54 has helped brands such as Kowa, Swarovski Optik and ZEISS reach new customers in a much shorter time frame with time sensitive releases as opposed to traditional media methods.

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Chicken Cyclekit have announced they will use specialist media company ActivelyOutdoors for digital advertising services after being impressed with the companies growing reputation and body of work for cycling and lifestyle brands.

ActivelyOutdoors works with leading cycle publishers such as TI Media, F-At and Dennis on behalf of its growing client roster to maximise ad efficiency, value and creativity with the use of cutting-edge ad technology.

Alex Rowling, Chicken CycleKit’s Marketing Manager commented: “We are excited to be working with ActivelyOutdoors for 2019. Partnering with ActivelyOutdoors was an easy choice, their ad technology is second to none and they have an excellent knowledge of the bicycle industry and truly understand the needs of distributors and brands”.

James Hamilton, ActivelyOutdoors Owner said: “Delighted to be working with Chicken CycleKit - a progressive and forward-thinking distributor here in the UK. We look forward to helping them show off their range of products and brands through interesting ad creatives across the major cycle media and having an impact on these audience’ buying decisions.”

https://www.chickencyclekit.co.uk/
http://www.activelyoutdoors.co.uk

By James Hamilton, founder and director of ActivelyOutdoors.

Loyalty programmes are nothing new, from the punch cards at your local small business, the discount cards at your favourite supermarket and the vaunted success of Starbucks rewards.

Giving consumers an extra incentive to spend their money with you can not only get you a quick impulse sale, but also has the potential to gain lifelong loyalty with a growing base of consumers interacting with your brand.

As the way consumers pay for goods and services changes, so do the opportunities cycle marketers have to connect with them in a meaningful way. Yes, I’m talking about mobile wallets. Your smartphone is likely in your pocket (or in your hand) right now, but you probably haven’t fully leveraged its potential as either a consumer or a marketer.

The last five years have seen mobile payments launch in fits and starts, but digital wallets are finally gaining huge traction among consumers. According to a report by Zion Market Research, the global mobile wallet market value will reach $3.1 billion by 2022 with an annual growth rate of 32%, year over year. Last year, 54% of consumers used mobile wallets embedded in their smartphones through apps such as Apple Wallet, Android and Samsung Pay, and that number will only grow.

But what’s even more interesting is that more than half of those consumers expressed a desire to use their mobile wallets for functions other than payment. Things like digital loyalty cards, coupons, order delivery updates, boarding passes, ID cards, event tickets and even reminders about coupon expiration and loyalty card balances are all native elements of the mobile wallet ecosystem.

This means that in addition to building a lasting bond with your customers through a digital loyalty programme, you can now send them meaningful lock-screen reminders – say, before a discount coupon expires or if they are due a bike service, or even to just stop by the bike shop for a free coffee after a ride – while incentivising them to make a purchase decision. Think of it as mobile content marketing that’s always in the customer’s hand.

Because digital loyalty programmes can be stored within the mobile wallet and don’t require a physical card for consumers to lose or an account number to remember, they overcome the two biggest hurdles of loyalty programme longevity: consumers forgetting their cards or forgetting that they even signed up in the first place. Marketers can now remind consumers that they have a payment system embedded in the one item they never forget. With mobile payment technology, you’re a single push notification away from creating the next digital touchstone directly with consumers.

As mobile payments evolve and accelerate, so do the possibilities for marketing strategies and partnerships. Through location services, for example, retailers and brands/distributors are able to team up so that a purchase at a given shop location might generate a coupon for 10% the next time they pass by said shop.

As our everyday lives have become increasingly digitised and automated, mobile wallets and loyalty programmes
have become more relevant for cycle marketers and the consumers you’re trying to reach.

So if you haven’t yet, next time you reach to make a payment, check out the mobile wallet on your phone. Chances are, there’s a whole universe of opportunity waiting for you, and it’s sitting right there in your pocket.

Published in BikeBiz Magazine > https://www.bikebiz.com/the-evolution-of-mobile-wallets/

I-Ride have chosen ActivelyOutdoors to design, build and manage all the distributors digital advertising after being impressed with the companies portfolio of work for cycling and lifestyle brands.

Launched at the beginning of 2018 the creative business has overseen campaigns with leading publishers such as TI Media, F-At and Dennis for clients including Bianchi with the ambition of bringing premium brands to life through the use of cutting-edge ad technology and creativity.

With 24/7 digital engagement becoming more and more important to people who consume media researching their next purchase at any time of day or night, ActivelyOutdoors will use their know-how to better engage with I-Ride’s customers. Their work will see all brands from the distributor receive time and attention in order to deliver a great customer experience.

Adam Glew, I-Ride Marketing Manager commented: “We are excited to have ActivelyOutdoors on board, we really want to showcase our prestigious brands in the best way possible and this will help us achieve that. They have some great ideas already and we look forward to running some interesting and successful campaigns this year.”

James Hamilton, ActivelyOutdoors Owner commented: “I-Ride commit to huge sums of advertising activity each year with all the right publishing brands and we hope to just enhance these relationships by maximising the potential of advertising space for their brand portfolio and giving their customers the best experience and choice. Our work is hugely satisfying and bringing a brand and products to life via digital advertising is something we love doing.”
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https://www.i-ride.co.uk/