ActivelyOutdoors launches premium ad campaign for Bianchi disc bikes across leading UK cycling publishers
As Bianchi UK's exclusive digital ad agency - we recently made and launched a new rich media ad campaign using AO's MarTech to raise new product awareness, promote social accounts and drive test ride requests of Bianchi's astonishing new disc bike range across desktop and mobile devices.
Using rich ad media has enabled Bianchi UK to promote four new bikes in the same ad unit - each with their own unique URL embedded into the creative while allowing potential customers to watch and enjoy a teaser video with leading pro rider Primož Roglič. Very cool stuff. We suppose this is the equivalent to an inside front cover, back cover and fancy pullout thing in paper form, all in the same issue - but without all that cost!
If you would like to discuss how AO can help your brand, feel free to drop us a line.
AO can confirm we will be at the Cycle Show 2018 and look forward to meeting old and new friends on the trade day (Thursday 27th).
If your brand are attending and would like to hear more about our growing reputation in the MarTech space for premium advertising experiences alongside high quality content from publishing partners - please feel free to drop us a line for a meeting slot.
Updates and latest work/partner news from the AO media team.