A new study by RunRepeat has revealed the impact of Covid-19 on the fitness industry. The study surveyed 4,538 active adults from 122 countries. The respondents shared how they were staying fit in 2021, compared with the start of 2020, before the pandemic.

The study, which asked active adults their preferred way to stay fit, unsurprisingly, reported a boom in outdoor exercise, with 59.1 per cent of those surveyed saying activities such as running, hiking, walking and cycling are the best way to achieve their fitness goals.
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As repeated restrictions have been in place for a long time, the gym industry has been badly hit by the pandemic, with lockdowns forcing the closure of facilities all over the world. A fifth of active adults said the gym was their primary way of staying fit at the beginning of 2020.

Well... 2021 has started with a bang at AO Towers.

Amongst several new client services coming online in January, we're happy to be recommending and working alongside Sky TV's AdSmart platform as we give our SME clients a big push into a sphere previously unattainable for several reasons, namely - financial and logistical.

For those that do not know, AdSmart is Sky’s internet-style ad product that offers brands the chance to target specific audiences during live TV ad breaks.

The platform has been building up a head of steam recently and is now a tremendous opportunity for brands to reach potential customers during times where TV consumption is at the peak of its powers.

Stay tuned for more news on some of our other service launches later this month.

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