ActivelyOutdoors' daily in-house media content, which is consumed by affluent wildlife observers and photographers - reached over 150,000 UK screens in July, a new record for the business. 🙌 😲
With events like Birdfair and shows such as Springwatch proving ever popular with UK viewers and people who are active outdoors, the need for digital content to engage with these audiences has grown significantly.
ActivelyOutdoors' core audience of digitally aware consumers aged 45-54 has helped brands such as Kowa, Swarovski Optik and ZEISS reach new customers in a much shorter time frame with time sensitive releases as opposed to traditional media methods.
Updates and latest work/partner news from the AO media team.