ActivelyOutdoors launches premium ad campaign for Bianchi disc bikes across leading UK cycling publishers
As Bianchi UK's exclusive digital ad agency - we recently made and launched a new rich media ad campaign using AO's MarTech to raise new product awareness, promote social accounts and drive test ride requests of Bianchi's astonishing new disc bike range across desktop and mobile devices.
Using rich ad media has enabled Bianchi UK to promote four new bikes in the same ad unit - each with their own unique URL embedded into the creative while allowing potential customers to watch and enjoy a teaser video with leading pro rider Primož Roglič. Very cool stuff. We suppose this is the equivalent to an inside front cover, back cover and fancy pullout thing in paper form, all in the same issue - but without all that cost!
If you would like to discuss how AO can help your brand, feel free to drop us a line.